Marcel Marcondes
Global CMO
AB InBev
Marcel Marcondes is the Global Chief Marketing Officer for AB InBev.
In nearly two decades at AB InBev, Marcel has focused on driving growth by connecting beer to people and culture. He has held multiple roles at the company including Global President, Beyond Beer, and prior to that, as the Chief Marketing Officer at Anheuser-Busch, leading the U.S. business. Marcel currently leads a global portfolio of 500 brands, which includes some of the largest beer brands in the world.
Customer Engine
Customer Engine
Building Brands That Matter in the Age of AI
How do you create brands that travel across cultures, categories, and generations? Marcel Marcondes explores the craft behind building global icons from shaping emotional storytelling to driving breakthrough creativity and designing consistent yet flexible brand experiences worldwide.
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Customer ExperienceTechnology
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