Purva Gupta is Co-founder & CEO of Lily AI, the AI-powered Product Content Optimization platform that bridges the gap between consumers, merchants, marketers, and machines. Leveraging generative AI fueled by high-quality, human-verified proprietary data, Lily optimizes product content, enabling retailers and brands to understand complex consumer search behaviors, improve product attributes, titles, and descriptions, and personalize shopping experiences, resulting in operational efficiency and increased sales.