Viviana is a General Partner at Felicis, bringing over 20 years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies. Her expertise includes scaling go-to-market SaaS teams, messaging and positioning, category creation, freemium product strategy, and sales enablement. An experienced angel investor, Viviana previously served as an operating partner and advisor at Emergence Capital. She held leadership positions in marketing at Yammer, Salesforce, Platfora, and Zenefits. After Yammer’s $1.2B acquisition by Microsoft, she became its head of marketing for enterprise social, which included Office 365, Skype, and Lync.