Eric Koziol is Head of AI for BrandGuard where he leads the creation of the machine learning engine that enforces brand governance. Eric is the creator of the Embracing Enigmas Substack where he writes weekly about applying AI well after over a decade of battle-won knowledge. Previously he was a Director of Data Science at Bain & Company where he had the impact on clients measured in the hundreds of millions of dollars from pricing, promotion, and marketing optimization.