Cristina Criddle
Tech Correspondent
Financial Times
Cristina writes about technology for the FT and specialises in artificial intelligence and social media. She won gold at the 2023 MHP Group 30ToWatch Journalism awards for her technology reporting. Previously, she was a technology reporter at the BBC, where she presented on TV, radio and podcasts, as well as produced the documentary The Instagram Effect.
Main
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Building Models That Understand the World
AI video models are evolving into systems that can understand, represent, and simulate the physical world. This shift enables reasoning about space, motion, and causality rather than simple pattern generation. As world models mature, they open new foundations for robotics, autonomy, and scientific discovery.
Best for:
Customer ExperienceMarketing
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Main
How AI Is Reinventing Enterprise Communication
From real-time support to global content creation, generative AI is transforming how companies connect with customers and employees. Leaders from Synthesia and DeepL explore how small teams are using intelligent tools to act global and why communication might be the next growth engine.
Best for:
ProductCustomer ExperienceMarketing
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