With decades of experience in the hospitality industry, I specialize in building high-performing teams, opening and directing multi-unit markets, and strategic planning. My career has focused on scaling medium-sized businesses into billion-dollar brands through operations performance improvement. Recently, I've led digital integration efforts to enhance customer connections and production systems. Currently, I lead the Innovation and R&D Team at Whataburger, where we celebrate 75 years of business, over a decade of positive same-store sales, and a commitment to innovation. I established our on-campus Innovation Center, driving our brand's continued growth.