PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. PJ is passionate about the convergence of AI and creativity, which led him to co-found Silverside, an AI innovation and incubation lab that brings together AI startups and the world's leading brands to solve creative problems using AI. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising