Mike Murchison is CEO and Co-founder of Ada, the trusted AI-native customer service company, built to transform how enterprises engage with their customers. Powered by the Ada ACX operating model—which unifies technology, methodology, and expertise—Ada deploys high-performing AI agents that deliver personalized, efficient interactions across every channel and language. Since 2016, Ada has powered more than 5.5 billion interactions for leading brands like Square, The New York Times, Malaysia Airlines, Barnes & Noble, Pinterest, Canva, and monday.com