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Theme 1: The AI Marathon

Keeping Pace When Kids in Garages Can Instantly Upend Your Entire Business

Theme 1: The AI Marathon
Theme 1: The AI Marathon
Blog Theme 1: The AI Marathon

Prepare for the age of perpetual disruption. Tech startups are no longer the scrappy underdogs but are now credible challengers to incumbents across industries.



2024 is a year where agility isn’t a strategy—it’s a survival mechanism. The rapid advancement of AI has lowered the barrier to entry so much that two developers in a garage could unseat entire businesses, and we’ve seen it happen. Major incumbents can’t ignore the pace of innovation coming from nimble startups and early-stage disruptors anymore. Traditional businesses that fail to keep pace risk becoming obsolete.


The concept of “industry boundaries” is starting to lose meaning. AI companies that were once niche players in tech are now building tools that compete directly with legacy businesses in finance, healthcare, and manufacturing. As industries converge, executives can no longer afford to wait for “proof” that a new player is a threat. Additionally, AI is spreading horizontally, meaning learning from others outside your industry is absolutely key to avoiding group think.

The AI Marathon asks executive leaders: Are you ready for the next wave of disruption, or will you be caught off-guard?


The number of AI startups funded in 2023 increased by 50% from the previous year (CB Insights), and we’re seeing faster time-to-market than ever. Will your company be able to respond?


• Companies with established innovation labs and venture arms are better positioned to sense and respond to disruption. Are you investing in early-stage partnerships, or are you leaving yourself exposed?


• Example of “Garage Innovators” Making Waves: OpenAI’s ChatGPT was initially developed by a nonprofit research lab with a much smaller budget than tech giants, yet it fundamentally changed the AI landscape and forced industry titans like Google and Microsoft to shift strategies almost overnight.


• Rapid Adoption Curves: The speed at which AI applications are adopted is accelerating. ChatGPT, for example, reached 100 million users in just two months, making it the fastest-growing consumer application in history. This means disruptors can gain traction almost instantly, reducing the time incumbents have to react.



2025 is not about adapting slowly—it’s about building real-time detection and response mechanisms. Will you be prepared to thrive, or will you scramble to survive?


To learn more about HumanX’s unique programming and how it will help you excel with AI, visit https://www.humanx.co/who-attends or download our event brochure.